“We are excited to join the other great brands in the A.k.a. Brands’ highly skilled leadership team and their extensive experience scaling successful e-commerce businesses while preserving brand authenticity,” said Fields, who will continue to lead the brand under A.k.a. “We are confident that our customers and our brand will benefit from A.k.a. Matthew Fields, who founded Mnml in 2016 and serves as CEO, said the acquisition is a fitting way to continue scaling the business, both at home and abroad. Still, only about 20 percent of those sales came from outside the U.S. On top of that, year-to-date, Mnml has had double-digit net revenue growth. Mnml, pronounced “minimal,” generated net revenues of nearly $20 million in fiscal year 2020 and is operating profitably - two of A.k.a.’s other requirements. So it kind of checked all the boxes of things we look for in potential brand targets.” And they use a data-driven approach to merchandising, which helps them have their finger on the pulse of what’s hot and what’s cool in streetwear fashion. “These guys are growing faster than the market they’re very profitable, have double-digit EBITA margins, a strong loyal following, a really strong founder team and a lot of continued head room for growth. Brands, told WWD in an exclusive interview. “Everything about this brand was just a perfect fit with our portfolio,” Jill Ramsey, chief executive officer of San Francisco-based A.k.a. The deal, a combination of cash and equity, is the latest acquisition in A.k.a.’s growing list of digital brands, one that already includes Princess Polly, Petal + Pup, Culture Kings and Rebdolls. Brands.Įarlier this month, the fashion holding company acquired Los Angeles-based direct-to-consumer men’s streetwear brand Mnml for $48.6 million. I know they're relatively inexpensive jeans, but to either be shipped with a broken seam or for one to form after 2 wears isn't acceptable.The shopping spree continues at A.k.a. Maybe you had a great experience, but just know that they do not seem to stand by their product. So overall pretty disappointed with my experience and won't be ordering from them again. Since this seemed to obviously be a defective pair, I reached out via email and included pictures, but I was eventually told that since I had worn the jeans, there was nothing they could do. Again, I had only worn them twice, but I never fell, ran, or did anything that would cause the jeans to rip. There was a hole about an inch and a half long. Thankfully, they arrived and I was initially very impressed with the quality and fit for the price.Īfter wearing them twice, however, I noticed the seam coming apart on the outside of the leg. I read on here that the customer service and product was good, so I didn't feel too worried. I ordered a pair a couple of weeks ago and was super curious as to what I would receive. Recurring Simple Questions and General Discussion Thread Our Social Media How to tag your submission with post flair. If you have any questions or concerns regarding the removal of a post you may contact the moderators. Please read the FULL SET OF RULES before posting. Users here are encouraged to show off their latest outfits and pickups, and engage in discussion about fashion and streetwear culture.
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